Bad news, I'm afraid.
There is an automatic mastering software circulating out there on the web which was probably reversed engineered by a former employee/software developer of one of the "automated" mastering services, and which can be bought online by anyone who wishes to provide SaaS
Software as a Service ("SaaS") is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as "on-demand software". SaaS is typically accessed by users using a thin client via a web browser.
The last copy offered with web site package included sold on July 28, 2016 for $3,501.00
. It came bundled with a domain name called M*ztr.com (see illustration below 2 days before the auction ended).
The person (J.S.) who apparently is behind all this, has a very simple marketing strategy; auction off new software copies under new domain names until product saturation forces the bid price to come down substantially.
When that point is reached, the software will not be auctioned but retailed and bundled, either as a native stand alone off site application, a web page, or a web site like the one in my illustration.
This person (J.S.) will then, in the near future, market the script and SaaS solution to every record label, recording studio, artist or producer who already has a website.
Soon, everyone will have an automated "mastering" page which some will probably allow others to use for free. So, if there isn't already one, a disaster in the mastering business is in the making.
In my opinion, this could pretty much end the craft as an art and the term "mastering" as an audio engineer skill. There will probably be so many places to get free mastering that, no one will ever associate the mastering stage as a paid service.
Just like some music or YouTube videos, people will expect mastering to be for free and sooner than anyone thought.
There will probably still be a few mastering studios left, of course, but only with major label or A-list clientele who regardless of this trend, will remain unconvinced of the convenience of having expedience over personal quality control. What appears certain is that by the next generation of musicians, mastering by an audio engineer will be a thing of the past.
Some of the processes that used to be part of the service, things like de-clicking, de-noising or removing pops, etc, will be tasks to be dealt in the mixing stage. Otherwise, these functions will be added as options in the software itself.
The DMS has been closely monitoring the automated mastering controversy and realizes that our site could increase visitor traffic if we include automatic mastering services in our search results. But unlike Google, we do not accept these services as legitimate mastering service providers.
At least not yet, even though the demise of attended audio mastering appears to be imminent.
Thanks for reading!
Have an opinion? The DMS would like to hear you.